What Is The Lack Of Network Marketing For Smes?

In the network marketing of small and medium-sized enterprises, I wonder if you have noticed that the promotion of network marketing is only part of the network marketing for small and medium-sized enterprises. What is the real impact of the network marketing on SMEs?

　　现在很多朋友经常在QQ群以及论坛了解企业网络营销的一些秘密，其实在这里想说的是，对于中小企业来说更重要的是策略性的工作，特别是对于运营推广上面，因为和娱乐或者是门户站点相比较，虽然说大家都很倾向于网站的用户体验，但是针对中小企业网络运营来说，这一点是最基础要做的东西，如果这一点做不好，那么其他任何一点都基本上为“零”，为什么这样子说呢?因为对于一个企业来说用户需要的是点对点，也就是真正的意向客户，那么如果是进入网站的都不是意向客户，那么其中的价值点基本上没有，所以说初步在企业中应该更重视内部的整理优化策略，也就是大家经常说到的转化率，每天10000IP和每天100IP都是有很大的差距的，前期不要把所有心思用在如何提高网站的IP上面，只有做好了内部的策略，那么其他的配套工作相对来说就更加的轻松 了，当然今天想说的不是如何去做推广的事情，我记得之前有位朋友告诉我，他说你一定要抓住一件事情中，影响他发展的一个关键，也就是说每一件事情都会有一个直接影响的关键，比如说一辆大船出现了翻船，船上的所有旅客全部死亡，那么真正的结果就是大船翻船了，但是问题的核心是导致这么多人员死亡的根本原因，也就是关键点在什么地方，经过了解是船舱内出现了一条裂纹，那么出现裂纹的主要原因是，该裂纹处有很厚的锈迹，那么出现锈迹的主要原因是因为维护的人不信心，那么就这么一个小小的细节导致了全船所有人死亡，那么这个就是最关键的地方，对于中小企业网络营销来说最主要的问题其实有三点，当然对于策划来说企业所占的比例不是很高，那么最主要的问题分为了下面三点来阐述。

1, directivity

　　首先一点就是方向，当然在行业中叫做市场的定位，前期对于中小企业来说任何一种定位都是在网络推广和运营当中的一个重点，首要做到的就是市场、产品、企业、竞争对手、价格等等，由多方面的因素组成，最主要的问题在于意向客户群体在什么地方，那么首要明确的一个点，有了这一个点那么对产品，市场，客户，竞争对手，那么相对来说就更加轻松了，那么首页的是定好自己的方向和目标，那么有了这两点的关键，基本上你的已经成功了一半了，可能对于很多人来说，大家都在努力，大家都用同样的方式和方法，在网上经常有朋友抱怨为什么都是采用的同样的方法，都是同样的资金、时间和精力往往得到的结果完全就是不一样的，那么今天说了这一点可能你会恍然大悟，那么你到底有没有用心去了解过你的客户在什么地方，你的竞争对手在什么地方， 你到底花了多少时间去研究你所销售的产品，到底花了多少时间在你的目标客户身上，当然如果你都没有做，那么恭喜你，你得到今天的结果是应该的，因为你没有找到自己需要的地方，如果有一天你老师让你去美国洛杉矶但是没有告诉你方向，那么如果你没有去研究到底在什么地方，那么当你走了50000公里的时候发现你已经到达了俄罗斯，那么这个时候你到底有没有发现自己的错误，如果发现了那么现在补救可能还来得及，当然其实这个道理很简单，你想达到目标不是方式方法对对了就可以，因为如果你花上几十年的时间去找美国但是他同样能够找到，当然这个也就让你明白了，为什么有的人是几十年前就成功了，但是有的人往往到几十年后才能够成功，原因很简单，不仅仅是他们找到了自己人生的方向，更重要的是他们更早的定下了自己人生的目标。

2, executive ability

Well, then you have the first point to pave the way, then you need now is this point, it is also a problem that we often have problems. According to statistics, any industry will have 95% people who do not know what they are prepared to do, then the regular situation is 5% of the people to manage the remaining 95% people. Then the problem under this data is that everyone is not clear about what they are doing. This is especially serious for poor management enterprises. So for the Internet marketing strategy, we can put it aside first. Here is mainly about executive power. Any promotion method is very effective, just because there are several situations:

1, long term ways and means do not lead to dull work.

2, skills are not up to standard, they can not get the results they want.

3, the staff formed inertia because of other reasons.

It is said that you didn't get the result you want, because it is not enough because you haven't enough executive power. No matter whether it is any way of promotion, we should learn to try boldly. I think Mou Changqing, a network operation expert, mentioned in the blog that every day the registration forum has reached thousands of people. Of course, for us, it is impossible that we can not do it at all. Why can't we do it? It is because we feel bored and meaningless, so that we can achieve what kind of results we can achieve. Especially when we use the forum to promote, the result is often not very satisfactory because of the fact that the article is not up to the standard. If you are, how would you do it? You should have given up so long ago, so why others are more successful than you? Think here

1, because others experience more than you do.

2, why do people often think about things because they do things?

3, because others pay more than you do.

If you haven't done any of these things, it's normal for you not to get what you want now. What you need is constant execution and pay for it. You may say you haven't seen it, but you will find that your skills and ideas have been improved, because what you get is not what you can see now, because what you get is experience resources. You should take a good look at the wealth you have now. Of course, the wealth here is not only about money, but also what you have. Last but not least, what you need is to act immediately and act immediately, and that's what you need.

3, skill power

It should be in the end. For many times, skills are not so important. Of course, what I am talking about here is to popularize the industry. The skill of the R & D and technology is definitely a big proportion. The skills you need to master in network marketing are not necessarily good technology. But what you need is two points and a good idea. I don't know if you have found it. Skill and technology must pay constant attention to the results of continuous experiments. For some friends who are often engaged in marketing strategy, more time is on the market and trend, so more resources integration is adopted in skills. Of course, you must also have the skills of network marketing promotion. For network operation and promotion, this is compared with the previous two points.

A, SEO (Search Engine Optimization, search engine optimization)

Search engine optimization is one of the most common promotion methods for small and medium-sized enterprises, mainly through the ranking of search engines to improve the maximum exposure rate of the website, thereby enhancing the flow of the website to achieve the sale of the Internet. Of course, for small and medium-sized enterprises, it is more inclined to the user experience, which is the conventional UEO.

B, PPC (Pay Per Click pay per click advertising)

Click to pay advertising is a big part of today's enterprises using this kind of advertising according to the actual Click to pay. The main purpose is to get the clicks of the most core customers. The regular websites are more common than those of Baidu, Google, Sohu, Tencent, YAHOO, etc., of course, there are also some e-commerce websites that have adopted the promotion mode. The biggest advantage is to spend every point in the knife edge.

C, blog marketing

Blog marketing is also a very good way to promote marketing. The main purpose is to deliver an effective message to the company and product information. For an enterprise, the most important problem is the choice of blogs and the rational application of blogs. Grasp effective ways and means.

D and B2B platform promotion

B2B e-commerce platform is now a relatively popular way of promotion for small and medium-sized enterprises, because it can directly transmit and sell products. Typical B2B platforms include Alibaba, Huicong net, business treasure, global resource network and so on. B2B promotion is especially aimed at the rapid increase in the number of B2B nowadays. What we need to do is to adopt the 2/8 principle and spend a lot of effective time on valuable B2B, while other websites belong to information distribution platform only.

E, e-mail marketing

However, nowadays, e-mail is being used by a large number of false advertising information and garbage information. A mail box can easily receive dozens of junk mail every day. Of course, it is also a very effective way to promote electronic marketing and marketing. It is mainly to make effective dissemination of products, promotions, honors, publications and related information through the production of the company's information. Of course, the most important thing is content and resources. This should pay more attention to enterprises, that is, mastering a large number of effective resources can achieve good results. Especially now that the differentiation between industries should pay attention to, it is worthwhile to obtain the resources of the mail pool of target customers through some payment methods. E-mail marketing has not yet been able to make reasonable and effective use in the Chinese market. In this regard, e-mail marketing is still in development in China.

F, news soft language marketing

This method is used more and more at present, most of the enterprises have begun to use soft ware marketing to promote, then spread in large industry portal or large website, but the most important thing is to pay attention to several aspects. 1, the authenticity of the content, 2, the value of the content, 3, the direction of the promotion of the content, these points must be clear, the most important is effective information, of course, the public relations class first throw aside, because that skill is too high, and need to invest a lot of manpower and material resources.

G, QQ group promotion

QQ, as the most popular instant messaging tool currently used in China, has played a great role in promoting the promotion to a large extent. Especially now QQ group has added a few colors to the promotion. The main way is QQ group mailbox, QQ group information release, of course, there are still some skills. QQ group promotion is not easy to use the coolie way, because it is not easy to promote this way, and mastering certain skills may play a great role in promoting, because QQ is to communicate with people, as long as we master a good way and method, it is easy to establish the oral tablet marketing.

Of course, there are many ways to pay. It is not mentioned here. From the above way and method, you may have noticed that there is not much technology that can really be used. Most of them are more inclined to execute and strategically. We must be careful not to be misled by some so-called SEO technical experts. The best is not necessarily suitable. The most suitable one is not necessarily the best. Different industries in different industries may adopt the same way of promotion and often fail to get the result they want. Why not think about it in a different way?