The Strategy Of "Addition, Subtraction, Multiplication And Division" In Business

　　 addition strategy

There is a very common gas station in the US, but its business is booming. The secret of their success is simple: the attendant always checks the seat belt and engine parts for the driver and wipe off the dust on the windshield. If the driver is not in good spirits, the waiter will smear the essence of the essence. These services are obviously beyond the range that drivers want to buy, but they are really what every driver wants. This has just received the benefits of additive operation: small service for large market, large profit deduction of small cost, get large profits. Sweden's Warman food company has put forward a business called "tail tail" by adding principle. Employees must be "cocky" when they call their customers loose food. For example, when selling sugar, 1000 grams need to exceed 5 grams. By calculation, although the "tail" has gone up 0.5%, the number of purchases has increased by 5% to 7%, which is equivalent to 10 times the "tail". profit On the contrary, it has increased dramatically.

For consumers, when he is enjoying shopping services, he wishes to get extra value added services besides time and space. This desire, which is commonly found in the subconscious of consumers, gets "more surplus" mental experience, which can be used as an addition strategy.

　　 subtraction strategy

Contrary to the additive strategy, a house price reduction strategy in a US hotel has also been successful. The first day is the most important thing for a tenant. Second days to fight ten percent off, third days to fight twenty percent off, fourth days to fight thirty percent off, this decline in price strategy can attract guests to stay for a few days, and not too early to check out, room income will increase. Parking fees can also be reduced according to the time, so that the parking people do not rush to drive away. The "curve" operation method, which first increases and then decreases, can maximize the efficiency of enterprises.

In business, improving quality and reducing costs is often a contradiction between them. In order to improve the quality, we must increase the cost, and reduce the cost often affects the quality. Subtractive operation can effectively solve this problem.

　　 Multiplication strategy

Motorola's earliest agent in China, Beijing, the source of the electronic Co., Ltd. uses the "multiplication strategy" to create a supermarket chain through the form of "free gift". Any person or unit who owns a car can get a car phone provided by Motorola as long as he signs a consultation with the company. The specific approach is to use the source of Motorola as the general agent of the car phone and sign the insurance agency agreement with Ping An insurance company in advance. After giving the car phone to the owner free of charge, he asked the owner to purchase the safe car insurance according to the agreement. The source of the traffic was 8% rebate from the owner's car insurance. Consumers' car insurance is only paid in accordance with normal standards, and the insurance period is only two years. Two years later, the owner will have the ownership of the car phone.

In multiplication mode, product or service. Consumer It can not be the payer (or even free), so the return of the enterprise can no longer be obtained from the consumers. This is actually through the multiplication principle to separate the customers and the market from the market and to share the resources, so as to achieve multi win.

　 Division strategy

There is a dairy enterprise in China. The main dairy products are fermented functional milk. However, due to the small scale, poor equipment and unstable raw material supply, the price of the products is higher and the business condition is not good. In order to reverse the situation, enterprises began to develop two products, one is fermented high calcium milk: on the basis of the main products, the concept of "high calcium" is added to become the "upgraded version" of the product; the two is to transform the original poor juice milk and add the "health care" factor. As a result, the price of the newly upgraded fermented milk is 15% higher than that of the original product. The sales volume is still much higher than that of the original product, and become the fist product and important profit source of the fermented milk. The newly upgraded juice milk has increased its unit price by 17%, and its sales volume has been more than 5 times higher than that of its original product. In fact, the application of division operation is very extensive. For example, the operation of Kodak company is divided into two parts.

Division operation is to divide the target process that can be done in one step into several small strategic intervals, and gain profits by relying on the transformation of strategic areas and upgrading of technology.