9 Domestic Fabric Companies Unveiled In Paris TEXWORLD Exhibition

The China Textile Information Center, the national textile product development center and the TEXWORLD exhibition organizer, France Frankfurt exhibition company once again organized a "Paris Exhibition on February 13th ~16" at the TEXWORLD exhibition site.

On fashion trends

We are studying. We are publishing.

In the "China fashion fabric trend release area", according to 2013 spring and summer China

Activities are divided into two parts: "China fashion fabric trend release" and "enterprise display".

The "China fashion fabric trend publishing area", which is located in the exhibition site with outstanding location, unique design, high quality and modern sense, has attracted the attention of numerous exhibitors and purchasers.

A variety of products are complemented by simple descriptions of popular elements. From the perspective of source of inspiration, color, and fabric style, visitors are fully and vividly interpreted in the spring and summer of 2013.

Product innovation is the theme that runs through the whole activity. "China fashion fabric Innovation Exhibition" has actively promoted the original idea of high quality fabric in China under the purport of promoting enterprise product innovation, and conveys the message to the international textile industry counterparts: China has its own popular forecasting authority and its own fashion.

From China

As we all know, the ability of product development and design of textile enterprises in China is generally weak at present. The development work is also blind and systematic, and the concept of product innovation needs to be strengthened.

Many enterprises' R & D personnel still regard the samples provided by customers as an important source of new product development, and lack of initiative and originality in product development.

This situation has caused a strange phenomenon in China's textile industry for a long time. On the one hand, the development and production of medium and high grade fabrics are seriously lagging behind, and domestic fabrics can not meet the needs of domestic garment enterprises well, resulting in a large number of imported fabrics abroad. On the other hand, domestic low-grade fabrics are heavily overloaded, and manufacturers sell at low prices, causing vicious competition and other chaos.

This phenomenon also seriously restricts the healthy development of China's textile industry.

In this industry context, the importance of trend research and release is self-evident.

About innovation concept

We are thinking about our practice

The purpose of "innovation" is to awaken more innovative awareness of Chinese enterprises, deepen their understanding of the important role of trend research, promote more enterprises to pay attention to and study trend information, effectively play the important guiding role of trend research in product development, and ultimately promote the progress and upgrading of product development.

9 national textile product development base enterprises participated in the "Innovation Display" activities.

They are Nanjing Yise Textile Co., Ltd., Guangdong Jianye Textile Co., Ltd., Hunan Huasheng Group, Jiangsu Dan wool textile Limited by Share Ltd, Jiangsu Hujia silk Co., Ltd., Shanghai Ding Tian Textile Co., Ltd., Suzhou good Mir Garments Co., Ltd., Wujiang Deyi time Fabric Co., Ltd., Zhejiang red green blue textile printing and dyeing Co., Ltd.

Although they are in different positions in the pavilion because of the different exhibits, their unique display of "innovative display" makes them unique.

In addition to establishing and promoting the brand image of China's textile industry, enhancing the enterprise's sense of innovation and promoting the progress and upgrading of product development, the "China pop fabric Innovation Exhibition" has a very important role in promoting the development of marketing channels for exhibitors in the exhibition.

Many exhibitors reflect that many downstream buyers first discovered the products needed in China's popular fabric display activities, and then found their booths according to product identification.

There is no doubt that "China"

Establishing an industry brand image, promoting product development, promoting global quality textile products, and ultimately promoting industrial upgrading and upgrading the overall competitiveness of the industry are also important tasks for this event.