2012 Spring And Summer Yarn Exhibition: Enterprises Take The Initiative To Participate In Fashion Discourse Right
If the trend in the early years is mainly guided and disseminated through downstream brands, the trend of fashion going up in recent years has become increasingly prominent, that is, upstream fabric enterprises and fiber enterprises take the initiative to participate in the construction of fashion discourse right.
March 29-31, the 2013 spring and summer trend of Chinese yarn will be released soon.
China International Textile yarn (Chun Xia) Exhibition
It can be regarded as a concrete presentation of this phenomenon.
"Life is life" has become the core concept of the 2013 spring and summer trend. It is conveying people's more rational and leisurely attitude towards life and consumption concept under the background that the economic situation is not optimistic and the shadow of war still exists.
Under the theme of "eternal vitality", the fresh and natural wheat yellow and olive green, the clear tones of the "blue sky" and the soot under the "ordinary spirit", the "comparative rhythm" of "sky blue" and "fresh orange" applied to the "blue sky", and the exotic sentiment presented in the full red and indigo under the theme of "decorative art", together constitute the 2013 spring and summer people facing the serious reality, but the heart is full of vigor and vitality.
This
Yarn Expo
The release area is located in the registration hall of the exhibition hall in China World Trade Center, Beijing, with an area of nearly 60 square meters.
More than 100 new yarn and knitted and woven samples from 18 exhibitors at the exhibition are presented at the scene, showing a trend concept while providing a high quality display platform for many yarn enterprises.
Buyers can learn about the latest trend, and then directly communicate with exhibitors to find the products that are desirable.
The theme and design of the trend pavilion are held in conjunction with the same period.
Fabric exhibition
The trend echoes, the top-down system of fashion chains, and the influence of lifestyle.
"Fashion upwards is actually a return," said Wang Xu, chief researcher of VIFF STYLE popular research institute. Innovation should start from fiber and raw materials, and guide enterprises to upgrade technology and product innovation.
At this point, domestic high-quality upstream enterprises have already begun to taste the sweetness.
Because they can provide customers with solutions from color to raw materials and finished products, they have gone beyond the level of providing products only as one of suppliers, and have gradually grown into strategic partners that cannot be separated from brands.
At the same time, the upstream enterprises also pay more and more attention to brand operation, and even in the past, the fashion brand publishing platform with terminal brand as the absolute leading role has begun to appear the figure of the upstream brand.
Many yarn, fiber and knitted fabrics with high technology and strong sense of fashion will be shown to the industry.
Wuxi cotton will bring all cotton compact spinning line, viscose compact Siro spinning yarn and Tencel yarn.
modal
A new type of fiber compact spinning line.
Baron East is committed to the development and production of environment-friendly products in recent years. This exhibition will focus on innovative green yarn.
Dezhou Huayuan will introduce moisture absorption heating yarn, hygroscopic and quick drying combination yarn, fine denier high strength viscose yarn and vortex spinning functional yarn.
In addition, the audience can also see the innovation of traditional products, such as filament filament composite core spun yarn series products and so on.
In addition, the exhibition will also be held in the same period, including the release of innovative products, and the release and analysis of 2013 spring and summer fiber trends. Experts from the industry will deeply understand the latest development and application of fiber products for the participants.
"Fashion + technology + low carbon"
Yarn industry
The development trend and the latest trend will undoubtedly provide inspiration for the development of new technologies and products in the downstream industries, and jointly enhance the fashion level of the whole industry chain.
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