Jinjiang Shoe Enterprises Listing Enthusiasm

In June 3rd, XTEP international was listed on the HKEx.

Despite the poor performance of the "debut", the first day it closed at HK $3.79, breaking the issue price of HK $4.05, but XTEP managed to get more than HK $2 billion.

Ding Shuibo, chairman of XTEP, has more than 5 billion Hong Kong dollars in one day.

XTEP has become the fourth listed company from Chen Dai Town, Jinjiang, Fujian.

Last July, the news of the town was shocked.

Anta international listed in Hongkong, raising HK $3 billion 168 million, setting the highest record of Chinese sports brand raising money in overseas capital market.

Within the next month, Anta's market value exceeded HK $20 billion, becoming the fifth ranked sporting goods company in the world.

On the first few days after Anta's listing, the "Sports International", which was held by Heng Fa light industry, was quietly listed on the Singapore Stock Exchange. On the first day, it opened at 1.46 Singapore dollars and raised 80 million new yuan (about about 50000000 US dollars).

Chen Dai Town, which has nearly 3000 shoe companies, is almost unknown to Puma, Kappa, Fila and other brand foundry manufacturers, Heng Fa light industry. But its listing has broken people's psychological ranking, and has become one of the most concerned enterprises in the region.

The shy boy named Lin Shaoxiong also became capitalist.

In fact, in terms of listing, Hongxing Erke is still ahead.

In November 14, 2005, Hongxing Erke registered in the Bermuda new company, "China Hongxing" listed on the main board of Singapore, raising about 200 million yuan of funds.

However, the impact of this financing is small, and the P / E ratio is less than 7 times on that day, which is considered to be "cheap sale" in the industry.

Wu Rongguang, the general manager of the company, has been quite low-key and quietly started his investment in various places.

But his demonstration effect is obvious, from his beginning, Chen Dai town's grassroots entrepreneurs have entered the gilded age.

In terms of market influence, these four listed companies are not the top four companies. In Chen Dai Town, there are 361 degrees, del Hui, Jordan and other companies. Their listing plans also have a timetable, up to 2009.

It can be predicted that the "Chen Dai system" will become the power to compete with Nike and Adidas in the market of sports shoes and clothing products.

Since the first TV advertisement was produced by Anta in 1999, the cluster effect of Jinjiang shoes has explode rapidly.

By 2002, the media called CCTV 5 sets the "Jinjiang channel".

During the rush hour, more than 40 Jinjiang shoe companies appeared on CCTV screens.

In fact, most of the so-called "Jinjiang shoes" come from a small town called Chen Dai.

The town, located on the coastal saline alkali soil of Southern Fujian, once owned more than 3000 sports shoe enterprises.

Nearly ten years ago, the noise of the past has gradually subsided, and the industry reshuffle is coming to an end. Successful listing has become a major indicator of the vitality of enterprises.

Despite the increasing number of listed companies, the town's bosses are still optimistic about the financing prospect of the sports footwear industry. The popular saying is that "the Chinese sporting goods market is unprecedentedly large." one of them even said, "listing is just a bucket of water in the big pool."

However, there are also some people who are cautious and optimistic. People who hold this attitude usually come from the companies that serve Chen Dai shoes, such as advertising companies, marketing service companies, consultants and so on. They believe that the competition in the same town in the past ten years is homogeneous competition. In the process, there is a lot of intra industry consumption. Listing as a way out, or because of the lofty ideal, the enterprise should make the scale bigger and make the international brand. Or because the war of attrition in the past ten years has already made the capital chain of the enterprise face risks, and striving for listing is a self salvation.