Home Textile Enterprises Must See Clearly The Marketing Trend In The Future

Related experts said that the rapid development of China's home textile industry also brought many challenges. In 2012, some home textile enterprises developed difficultly. In 2013, it was ushered in the industry's "shuffle" year. Insiders said that in order to achieve breakthroughs, home textile enterprises must see clearly the marketing trend in the future.

According to the first quarter data released by the China Textile Association, the growth rate of the total output value of the 170 enterprises that focused on tracking decreased by 4% compared with the same period last year. The author also learned that the famous domestic textile enterprises such as Luo Lai home textiles, fuanna home textiles, Meng Jie home textiles and so on, in addition to the growth of this year's report in Fuan's annual growth of more than 20%, the net profit of home textiles in the first quarter of this year dropped by 19.35% compared with the same period in the first quarter of this year. In the first half of this year, the net profit of Meng Jie's home textile increased by only 2.82% over the same period last year. Judging from the brand of home textile industry, the whole home textile industry is facing a dilemma of growth this year.

August 2nd, Chinese household Spin Yang Zhaohua, chairman of the industry association, pointed out that in the 1-6 months of this year, the domestic textile industry was slowing down and the polarization of enterprises was obvious. In view of the current situation of China's home textile industry, Yu Yuenan, vice president of China Textile Business Association, believes that the future home textile industry needs a certain stage of shuffling and reorganization to eliminate the homogenization process. Network sales competition makes many companies blindly fight price war, but ignores the advantages of building their own brands.

In the future, home textile products and sales will be more differentiated.

According to the insiders, the consumption structure and consumption patterns of Chinese textile products are undergoing rapid changes, one of which is that consumers will be more individualized, and that they need more distinctive products. Therefore, home textile manufacturing enterprises can fully grasp the changes of the consumer market and adopt effective ways to adapt to these changes and lead the market demand, so as to control business opportunities in the future competition.

Yang Zhaohua, President of China Textile Association, pointed out three points of the home textile industry: consumption is not strong, consumption is down and exports are blocked. The author observed in the visit that the sales mode of the home textile industry is still a multi class bed, quilt and pillow core which has been in operation for many years. Home textile shops are mostly stereotyped and homogenized. And the price war of electronic business platform is hot again, the vicious circle that goes round again and again. Therefore, focusing on the construction of a unique and differentiated consumer experience, breaking the homogenization of sales mode is one of the most important problems facing the home textile industry.

I understand that some home textile enterprises have begun to experience service for home textile products. For example, a company has broken the conventional four piece sales mode, providing fashion matching mode. Every single item in the store can be sold separately, and it can also be freely matched with different products, elements, hue and other products in different packages according to the consumers' preferences, breaking through the traditional "4 piece set", which can be "6 piece", "8 piece" or "combination set", so as to meet the special needs of consumers.