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How To Manage Retail Business Well In Garment Industry

2014/4/6 9:24:00 63

Apparel IndustryRetail ManagementBusiness Skills

< p > only with the source of water can we increase the wisdom and strength of struggle and gain the true and true knowledge of life and life.

Because of the limited ability of the individual, improper things are unavoidable. Welcome to criticize and correct! < /p >


< p > < strong > 1. Selling clothes is < a href= > //www.sjfzxm.com/news/index_c.asp > selling Image > /a > /strong > /p >


< p > store business is not good, do not enter the shop, stay at the door for a few seconds to see it! See what, see signs, see the lights, see the display, see the health situation, but also to see whether the age of the salesperson and the staff is Peugeot.

Buying clothes is buying beautiful, selling clothes is selling image, that's all!! < /p >


< p > buying clothes is to buy beautiful. Now we are "a href=" //www.sjfzxm.com/news/index_c.asp "> dress > /a". Besides asking for comfort in the outside, it embodies a kind of spiritual pursuit of beauty, personality and brand, and is a recognition and Realization of self image.

Beauty is the basic characteristic of our clothing products. Then, the place where we sell clothes and the people who sell clothes should first show beauty.

In order to save electricity and avoid lighting, to prevent dust and not dismantle the display, employees do not make up the spirit of no makeup, cashier disorderly, shop using a car sale, shop self-made, hand-painted promotional posters and so on, a violation of the beauty of the principle and behavior will make "the beauty of clothing" discounted, incapable of performance and even lost.

The beauty is gone, the image does not exist, and the brand loses its foundation for survival, let alone the development!! therefore, we must keep in mind that the basic principle of "selling clothes is to sell images" must be based on the principle of "beauty". We must firmly establish and carefully maintain the standards of "beauty". Only in this way can our stores find their distinctive beauty in the fierce and fierce market competition before they can develop and grow from one victory to another!!! /p


< p > < strong > two, the comparison shows that the advantages and disadvantages < /strong > < /p >


< p > for those less than a href= "//www.sjfzxm.com/news/index_c.asp" > performance < /a > not ideal but feel good customers, the one thousand sentence is not enough to go to her store and take him to a rival store in the city to have a look.

Because if she talks about her problems alone, she will find many reasons. What is economic depression, small local population, poor consumption power, and goods can not keep up with them. A lot of them are objective and company problems, and their problems are not at all.

Is this really true? We must know that the business of the shops is not good because everyone is slow, so we can't just look for the objective and company reasons.

The situation, no matter what I say, is simply not heard by customers. It's all wrong with the company, and it is not right there. This problem has not been solved, and the problem has not been solved. I heard that the head is big. Of course, the customer said the problem, reflecting the situation is very good, but the problem of "you are all wrong, I am all right" can not be used to see the problem. Then I brainstorm, and simply say nothing, invite customers to the "JEANSWEST", "BONWE" and "FUN" in the city to have a look. I once encountered similar problems when I went to shop support.

< /p >


"P", and we have all the clothes in the plastic bags, the store as the storehouse, the 352 employees sitting on the plastic stool chatting, the lamps and lanterns are broken up, no one is talking about, the customers do not greet the customers in the store, and the difference is coming out. Is such a shop "YISHION" shop? How can such a shop create excellent performance? Completely break the heart of customers' face, self protection, self satisfaction, and stand on the position of serving customers, so customers will be very willing to communicate with us and listen to our opinions.

Therefore, "good" and "bad", "excellent" and "inferior" are not mentioned, but are compared. It is important for customers to see and understand what is good and what is bad for the performance of store management.

In short, there is a comparison between the gap, there is a gap to enhance the space, there is room for improvement in order to make a difference! Understand this truth, the next thing will be easy to do!!! < /p >


< p > strong > three, do not be afraid, as long as the heart will be good. < /strong > /p >


Shop operation will encounter many problems every day. There will be many new situations. In order to maintain the long life and vitality of the store business, we must try our best to set up higher goals every day and encourage p to try and apply new ideas and methods.

But a problem arises, and many people, many franchisees are afraid of it, unwilling to undertake the risks brought about by reform and reform.

At this time, we need to encourage them not to be afraid, but to be good with their intentions. Because as long as we work hard and move forward unswervingly towards a goal, we will succeed in using good methods. However, if we use the wrong method, we will definitely go to the conclusion and adjustment at once.

< /p >

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