The Harvest Of PEAK'S Triangle Marketing

Unlike many sports brands that make the market and become brand new, PEAK has made bold innovations in marketing system, first making brand and then doing the market.

In the 4 years of cooperation with NBA, the cooperation between the two sides is getting more and more smoothly and deepened.

With the global influence of NBA, the top players in PEAK's war boots are fighting for NBA, which has gained global fame through the lens.

Recently, the International Basketball Federation (FIBA) has made new progress in China's strategy. It has signed a strategic cooperation agreement with PEAK, a famous sports brand in China. PEAK has also become a sports brand partner of FIBA in Asia. This is the international high-end basketball tournament resources that PEAK once again absorbed after its in-depth cooperation with NBA. At this point, PEAK has monopolized the two most famous international basketball tournament resources.

It is reported that the signing ceremony was completed in Wuhan's "PEAK 09 year autumn order meeting". At the meeting, PEAK also put forward the "STAR TEAM" core marketing strategy for 09 years. The strategy of using monopoly international top basketball tournament resources to seek new pattern is more and more obvious.

A remarkable record of signing the contract has been signed, including the signing of two rockets Ron Artest and Dikembe Mu MBO, as well as the Losangeles Lakers major general Sascha Vujacic, the Denver Nuggets star Sonny Sonny and the Cleveland Knight's Darnell Darnell and other stars, as well as two superstar stars, the Rockets' NBA and the Mavericks. When people are crazy about seven stars, people will never think of it. After just 3 months, PEAK's international journey has become a masterpiece, and has reached a strategic partnership with the most high-end and most influential FIBA in the basketball field. From NBA to FIBA, "reverse triangle marketing" was harvested and cultivated. At the end of 08, when PEAK general manager Xu Zhihua was in New Jersey, he created a lot of success.

It is learnt that, in order to carry out effective commercial development in the Chinese market, FIBA has made many considerations on the Chinese sports brand. Based on FIBA and PEAK, there have been friendly cooperation between Stankovic and diamond cup. The two sides have established a considerable trust foundation. PEAK has been the first choice of cooperative brand. Its official representatives have come to China for many times to frequent contact with PEAK general manager Xu Zhihua, and finally reached a strategic cooperation between the two sides.

Unlike many traditional sports brands that make the market and become brand names, PEAK has made bold innovations in marketing system, first making brand and then doing the market.

In the 4 years of cooperation with NBA, the cooperation between the two sides is getting more and more smoothly and deepened.

With the global influence of NBA, the top players in PEAK's war boots have won the global fame for the brand through the lens of NBA. The "PEAK" logo has also surrounded the fans all over the world. The promotion process of foreign markets has been rapid, and in some regions, such as Lebanon, the market share has been squeezed into the top three.

Next, distributors in more than a dozen major countries throughout Asia, Europe, Oceania and the Americas will speed up market share with the help of the east wind of brand influence.

It is understood that PEAK's 08 year sales increased by 80%.

Xu Zhihua said: "now has reached the NBA harvest season, in the context of the financial crisis, more consumers will have higher demand for price performance, which is the best opportunity for us to enter the international market."

But obviously, it is not time to wait for the harvest. PEAK not only deepened its cooperation with NBA, but also put FIBA under its command, which opened another shortcut to the internationalization process.

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