"Tall" Giants Play "Super Low" Behind Boosting Transformation And Upgrading Of Chinese Enterprises

From " Made in China "Moving towards" Chinese manufacturing "means that China's local enterprises will continue to make progress. brand All aspects of technology, technology and mode need to be innovated and upgraded. In China, there are such a large group of transnational giants, who do not directly face consumers, but behind the transformation and upgrading of China's local enterprises "to add bricks and mortar" to consumers to bring cheap and beautiful consumer experience, but also help "made in China" to "China Quality" upgrade. The world's largest flavour company, the world's largest fragrance company, is a "promoter".

"Tall" giant play "super low"

In March 16, 2016, Fast fashion A series of "flower series perfume" of retail brand name and quality products has been released in the world, facing the market with 35ml's ultra-low price of only 39 yuan. However, this ultra cheap perfume is the same supplier as the international perfume brand, which costs hundreds of yuan and thousand yuan.

As the world's largest fragrance company, the world's largest flavour and fragrance company has a long history of 180 years. It is the leading research, development, production and distributor of fragrances, fragrances and fragrances in the world. It has been a leading supplier in the world flavor and fragrance industry, and is also a long-term supplier of famous perfume brands such as Dior, Chanel and Gucci.

Cooperation with fast fashion retail brands is a new attempt that has been on the high end of the company.

"Name creation and superior products hope to break the link of price difference, directly connect producers and consumers, and launch a super high cost performance perfume product, and then enhance the image of the whole brand and shop, so we can find us." Chiverton, chief sales officer of Shanghai daily flavor and fragrance (Shanghai) Co., Ltd., told the Yangcheng Evening News reporter: "in terms of perfume cooperation, Chiverton used to cooperate with major brands in Europe and the United States. But in a market where China's perfume consumption is not very mature, we are not paying attention to the price consideration. Instead, we hope to find some potential partners in China and launch products with high cost performance."

Behind to boost the transformation and upgrading of Chinese Enterprises

As a matter of fact, spices and fragrances are the products of "high, fine and new" technology that come into being along with the development of modern industry. They have many varieties, specialties and strong matching. They are widely used in food, pharmaceuticals, daily necessities, feedstuffs, textiles, leather, ink and other industries, and play an important role in the quality and value enhancement of flavoring products.

As the world's largest fragrance and fragrance company, Chiverton's products are everywhere. Tang Guangyu revealed that almost all the toiletries and articles in the supermarket, home, clothing, personal care products, almost have the support of Queen's products.

Tang Guangyu said that in the process of developing products or products with customers, Chiverton's role is more like a supplier of full service solutions. "Not only tell the customer the flavor, but we will tell him what the international trend is and what functional appeal the product has." Tang Guangyu said that Chinese consumers increasingly value the value of products and enhance their quality of life.

It is understood that the main investment direction of Chiverton in the past five years and the next five years is in Asia, a large part of which is in China. Last year, Chiverton invested in a new factory in Nantong, and plans to continue investing in Changzhou in 2018. "Qi Hua ton has always been behind the giant, with the customer's product positioning and functional appeal, to provide incense solutions to boost the transformation and upgrading of Chinese enterprises to" Chinese quality manufacturing ". Tang Guangyu said.